Essay on Customer Relationship Management - 1765 Words.
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Customer relationship management system and strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT analysis have been used in order to achieve this aim. Tesco- Company Overview. Tesco is among the largest food retailer in the world with revenue in excess of 54 billion pounds in 2009 and employing over 470,000 people.
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Customer relationship management Essay Sample. Introduction of customer relationship Management Customer Relationship Management (CRM) is a customer-focused business strategy planned to enhance revenue, profitability, and customer loyalty. It is a technology used to form stronger relationship between organizations and their consumers.
Likewise, customer satisfaction encourages loyalty and hence we can say that efficient implementation of CRM increases customer base and the overall net growth of the business. Conclusion. All businesses critically require upgrading their Supply Chain Management and Customer Relationship Management systems for an increased efficiency in production.
Therefore, this essay will attempt to explain the importance of customer relationship management in B2B marketing that can give firms a significant competitive advantage. There are several definitions about Customer Relationship Management (CRM), but some people have many mis-understanding such as database marketing, marketing process, loyalty.
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